Higher prices and lower volumes weighed on the fast-fashion group’s European revenues in the three months to June 30.
Shein reported a 0.9% increase in quarterly revenue to $11.08 billion, but European revenue fell 13.9% to $4.38 billion. The company warned that tariff pressures and logistics cost volatility could continue through the second half of 2026.
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- Economy & Business
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- SHORT NEWS
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- Sep 28, 2026, 05:18 PM
Shein said it expects tariff pressures and volatile logistics costs to persist through the second half of 2026, despite a slight rise in quarterly revenue.
Net revenue increased 0.9% year on year to $11.08 billion, while product sales fell 3.4%. European revenue dropped 13.9% to $4.38 billion, and US revenue declined 6%, although the company said the US fall was less severe than in the first quarter.
Shein said higher prices and reduced online advertising spending ahead of the removal of the EU’s small-parcel customs duty exemption contributed to lower volumes in Europe. Chief executive Yangtian Xu said the company remained cautiously optimistic about adjusted net income in the second half of 2026.
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