The London-based soft toy firm reported a 98% rise in pre-tax profits for 2025 as sales climbed 43% to £450m.
Jellycat reported a 98% increase in pre-tax profits to £240m for 2025, as sales rose 43% to £450m amid strong demand from fans and collectors. The company expanded its retail presence with 22 new spaces and experiences and said its social media following continued to grow.
Soft toy firm Jellycat said continued demand from fans and collectors helped its pre-tax profits almost double in 2025.
Sales rose 43% to £450m for the year, while pre-tax profits increased 98% to £240m. The company said demand grew as it expanded into more destinations and benefited from rising popularity on social media and increasing interest from adult customers.
Jellycat opened 22 new retail spaces and experiences during the year, compared with three in 2024. These included a Jellycat Fish & Chips shop in Selfridges, London, Jellycat Airlines in Harrods Knightsbridge, a Jellycat ski club in Los Angeles and the Jellycat Space Experience in Seoul, South Korea.
The London-based company was founded in 1999 by Thomas Gatacre. New toys released during the year included a smiling tea bag, an exclusive toy for independent retailers and a pistachio nut called Horatio.
Instagram followers increased by 1.3 million to 2.8 million, while TikTok followers more than doubled to 2.3 million.
Jellycat said it will pay its parent company, Jelly Holdings, about £179m in dividends for the 2025 financial year. It is understood the money will remain within the group for reinvestment.
Mandy Pugh, Jellycat chief executive, said: “Everything we do begins with our fans and the joy they find in Jellycat.
“Their enthusiasm has inspired us to invest with even greater energy in bringing our world to new people and places – through magical spaces in stores, more engaging experiences online, and new characters bursting with personality.
“Seeing fans of all ages embrace these worlds has encouraged us to dream up even more playful and unexpected ways to share Jellycat joy in 2026 and beyond.”
