Targeted influencer marketing: the Tineco case
The partnership between Noowmedia and Tineco marked a new phase of growth through a targeted marketing campaign influencer marketing. Noowmedia started the process with a careful search and selection of content creators in home care sector, ensuring alignment with Tineco's values. Completely managing the phase operational, Noowmedia strategically planned releases, actively supervised creators throughout creation and publication of content. Detailed reporting provided clarity on findings, allowing Tineco to accurately evaluate the impact and return on investment, consolidating its presence digital of the brand in the home care sector.
- Customer: Tineco
- Tag : Influencer Marketing, Campaign design
The phases of the project
Initial knowledge
Tineco requires social activation in Influencer marketing with conversion objectives
Search
Noowmedia develops the brief based on the campaign objectives to encourage greater sales
Selection and Briefing
Scouting phase and selection of the most attractive creators for the creation of stories on Instagram
Approval
The stories were created and sent to the Brand for content approval
Publication
Publication of contents on the respective profiles of the creators
Analysis and reporting
The customer received a report that presents coverage and detail of the available insights data