Digital Marketing: the social influence of Linwoods
Noowmedia has successfully partnered with Linwoods, leading the development and implementation of a strategy personalized influencer marketing. Starting with a rigorous search and selection phase, the goal was identify content creators in the food sector who reflected Linwoods' distinctive values. Through a careful process, Noowmedia identified influencers capable of authentically promoting the brand. Subsequently, the agency operationally managed the campaign, planning the publications, supervising the creating content and managing publication. A detailed report has been provided to evaluate the success of the campaign, helping to strengthen Linwoods' digital presence and influence in the industry food.
- Customer: Linwoods
- Tag : Influencer Marketing, Campaign design
The phases of the project
Initial knowledge
Linwoods relies on Noowmedia for the development of an influencer marketing campaign
Search
Indication of the products on which to focus and the company claim
Selection and Briefing
Development of the brief and selection of the most attractive creators from the food world for the Brand
Approval
Approval of content in Reels, posts and stories format by the customer
Publication
Scheduled publication of all content on Instagram
Analysis and reporting
Sending a complete report on the insights data generated by the contents